Toronto, Ontario, Canada lies on the shore of Lake Ontario, the easternmost of the Great Lakes. Home to more than 2.7 million people, the city is the key to one of North America's most vibrant regions, the Greater Toronto Area (GTA). 5.2 million Canadians live in the GTA, the cultural, entertainment, and financial capital of the nation. The city is also the seat of government of the province of OntarioToronto is ideally located for operations with a world-wide focus. The city is 1.5 hours by air to cities such as New York, Philadelphia, Hartford, Boston, and Chicago, with direct flights available to most major world cities. The city is located in the Eastern Time Zone which allows for convenient communications with key people in the eastern seaboard of North America, while providing excellent windows of communication to European centres. The multi-cultural nature of the city (over 100 ethnic groups) provides international companies a large pool of the language skills necessary to operate in international markets.
Canadians depend on trade to a larger extent than most major world economies; exports of goods and services account for approximately 25% of the GDP. With more than 150 trading partners, the economy of Ontario is also largely based on international trade. Over 91% of Ontario exports went to the United States in 1994 while over 76% of Ontario's imports came from south of the border.
In selecting an operating site, it is very advantageous if a corporate executive can travel to and from his operating centre in one working day, or, for that matter in one half day. Lost productivity due to "jet lag" would not be an issue for employees travelling between headquarters and an operation in Toronto
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